The online gaming industry is evolving. People are seeking more ways to play. At the same time, gaming platforms are trying to offer the same to attract players. But the most successful game forms are also able to retain players over a long time. On that note, the most popular strategy that the gaming platforms are using is gamification. Now, what is gamification?
Gamification is a simple technology for adding game-like qualities and elements to platforms. These simple elements make the game seem more interesting and engaging, and the playing experience becomes more immersive. So, let’s explore how gamification is improving the playing experience and contributing to the success of online casinos.
Knowing gamification in detail
Gamification, as the term suggests, is the simple art of adding more game principles and game-like elements to the game. However, these are not the components of the game. In other words, these are some non-game contexts to make the main games more interesting. In the domain of online casino gaming, gamification means adding different elements.
For example, you will find that online slot games of different vendors have points and levels. Others might have achievements unlocked at different stages. However, I feel that leaderboards attract a lot of people. When I started playing Slot Lords Casino Online, I was fascinated by the leaderboard rush!
It takes the gaming experience to a whole new level. People from one country move to another from a neighboring country. The best part is that you can also take part anonymously and see yourself growing on the leaderboard.
All these projections are trying to make the gaming platforms interactive and the games more enjoyable. As a result, the players stay longer in a game. They also come back more often to experience the gameplay.
The points and reward systems
The commonly used gamification pattern in online casinos is the point and reward. Players can earn digital points for different activities. It might be placing a bit or winning a game. Winning particular challenges.
After that, players can redeem the points for a bonus or purchase a token to take part in a game. They can also exchange the points for a free to win bigger rewards. For example, you earn points that are worth USD 10. Now you play slot games with that money and earn USD 100.
This is how you can use the points to win bigger. After collecting a minimum number of points, you can also play the bonus round with it. It will either help you earn a special prize or at least an assured prize.
This is not only a simple incentive system. It also creates the excitement layer that most people expect from online casino games.
Different levels and progress
The next most popular gamification element is levels and progress. When you start playing, you are at the basic level. It might be called level 0 or level 1. As you play, you advance to the higher levels.
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You have to complete a new task and earn more points for that. At each level, there is excitement. You will be introduced to a unique game element. You will get chances of higher earnings and an increased bonus, also.
However, the most intriguing part is the access to the exclusive games. At some levels, you might also get exclusive and personalized offers.
Why is this level necessary?
Firstly, you can tap into the individual motivation of the players and keep them playing for a longer time with this technique. At the same time, players feel a sense of accomplishment, which also encourages them to keep playing until they are at the next level.
In addition, the expectation of new rewards in the next stage keeps players coming back.
Unique achievements and tokens
I am not talking about game-playing tokens here. In other words, tokens are the badges you earn after unlocking a certain achievement. It separates you from the average players on the platform.
This is a unique gamification technique that works on the principle. Players are desperate to get such virtual accolades. After reaching a milestone, they get the chance to complete several challenges.
For example, you can get a badge after you win a fixed number of hands in the black jacket game. You might also hit a big jackpot on the slot machine and unlock a new badge. Whenever someone sees your profile in the game, they will know that you have cracked that certain achievement.
Therefore, the achievements become a kind of recognition for the players. It also validates their skills and winnings. So, players get a sense of satisfaction and feel proud about it, too.
But how are achievements and badges related to the internal player psychology? That’s easy. These aspects set a clear goal for the players. You might be bored with not winning and still playing blackjack. But the sense of achievement in front of you will keep you striving.
Leaderboards and tournaments
The tournaments are a unique concept of gamification. So are leaderboards. Bose techniques leverage the competitive market of the players.
You will see your online casino app featuring leaderboards to display the names of the top players based on multiple criteria, like the top winnings and the highest number of points. Often, you will also see criteria like quickest progress through levels.
In addition, you can compete against other players to climb up the ranks and get a secure leaderboard position. This competitive element is necessary for adding incitement and a sense of urgency to your gaming experience.
Simultaneously, the players are also driving to outperform their peers. In addition, many online casino platforms host regular tournaments and frequent competitions. But why will you take part in those competitions?
Firstly, the competitions offer a unique prize which is bigger than normal gameplay. Secondly, the competitions take you to the top of the leaderboard.
