Game Monetization in 2026: Why Microtransactions Are Declining
Introduction From 2015 to 2025, game monetization was built around one core idea: keep players hooked—and paying. Free-to-play models exploded, but they weren’t really free. Loot boxes, gacha mechanics, endless cosmetic bundles, and pay-to-win upgrades became the norm, especially in mobile and live-service titles. Developers leaned heavily on microtransactions to push lifetime value (LTV) per […]
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