The casino landscape has transformed and changed a lot in the past two decades. What once used to be a transactional experience with few victories has now become a great experience for most casino lovers.
Most casino games are using gamification technologies to turn the betting culture into an interactive, engaging, and adventure game.
Gambling platforms have started to weave game mechanics, leaderboards, quests, and reward systems into the overall game. This overall change is turning games into a more interesting form of casino entertainment.
Many popular casino platforms like RocketPlay Australia have already gamified the overall experience on the platform.
We have explored some of these essential components of casino games and spotted the successful transformation of casinos into innovative online casinos.
What is Gamification in Online Casinos?
Gamification is a process to incorporate the elements of gaming into non-gaming environment. It’s a process to motivate and engage gamers and users.
This is a way to layer features like points, levels, and achievements through games.
It’s a new process to motivate the casino players into engaging more in the games. These tactics are quite unlike the traditional casinos where only the core part of winning and losing can motivate players to stay engaged.
However, with interactive design, social competition, and the core of traditional games combined gamification is a great way to market casino games.
The result of gamification is a more rewarding and satisfying gaming experience for the players. It becomes more than just a prospect for winning reward for players.
On the other hand, operators don’t have to keep motivating their players to come and play. Before the players know it, they are already chasing the leaderboard, levels, points, etc.
Key Gamification Elements in Online Casinos
Online casino games are making the experience worthwhile for players by utilizing the following elements in the game –
1. Leaderboards: Fueling Competition and Recognition
Leaderboards are among the most important elements of casino gamification. It’s a process to rank the players based on their tournaments, specific challenges, and so on.
How it works: This is a way to create healthy competition on gaming platforms. It also offers recognition for top performers.
Benefits: Leaderboards are arranged based on the points the players earn on the game. They have to complete different tasks to be on the leaderboard and be judged as per the points earned. The more points they earn, the higher ranks they assume.
Gamification through leaderboards helps operators create a sense of healthy competition and instincts. Sometimes, a high leaderboard position results in better perks, benefits, and cash bonuses.
2. Quests and Missions: Adding Adventure to Gambling
Online casino platform like Dancing Drums has already gamified the traditional slots into mobile based slots machine game. Adding quests, and missions to these games is the easiest way to gamify them.
How it works: Gamers typically follow different numbers of rounds, adventures, and tasks to compete against others to achieve in-game milestones.
Benefits: Completing quests earns players rewards like bonus credits, free spins, or progress toward higher loyalty tiers.
Through quests and milestones, players stay motivated to play different new games and complete challenges. With time, these gamification features also become a part of casino evolution.
Example: Casinos like Casino Heroes and Casumo have built entire narratives around quests, with players progressing through “worlds” or “islands” as they complete tasks and defeat bosses.
3. Reward Systems: Loyalty, Levels, and Custom Bonuses
Reward systems are also the backbone of gamification. People want to be recognized for their efforts. Hence, incentivizing players on different gaming activities and their efforts is a good way to keep them hooked to the platforms.
That’s why most popular casino gaming platforms have introduced different bonuses and reward points. For example –
- Loyalty Points: Players can earn points based on the wagers they make on the platform. Later, they can withdraw it in the form of rewards, money, merchandise, and real-world items as well.
- Leveling Up: many players are very serious about their reward points and leveling up. They want to stay on top of the leadership board, get VIP ranks, and enjoy exclusive perks and benefits in the game.
4. Avatars and Personalization
Some gamified casinos allow players to create avatars, customize their profiles, and even accessorize their digital personas. This adds a personal touch and deeper immersion, as players see themselves represented in the casino’s virtual world.
5. Tournaments and Social Play
Timed tournaments, and different multiplayer challenges often have a social dimension to the gambling challenges players are dealing with.
People can compete and play with each other in real time. This type of competitive playing creates a sense of camaraderie and excitement.
A good example of this would be blackjack tournaments. Live dealer competitions, and real time leaderboards are also a way to create leaderboards. Chat features inside the casino gaming platforms also provide great scope for becoming part of a community.
Real-World Examples of Gamification in Online Casinos
Now, how does gamification impact the real world as we know? Well, gamification can make education competitive, the corporate industry is also using gamification as a way to boost employee productivity. However, gamification is also a part of many online casino platforms.
For example –
KingBilly Casino
This is a game that includes royale-themed loyalty programs for the players. Players can earn a king’s coin, progress in the game, and gain VIP titles. This progress can help them unlock exclusive rewards.
SpinSamurai
This game uses a Samurai Path loyalty system, with players advancing through the ranks. It is all about unlocking privileges and competing in tournaments.
Casumo
Pioneered adventure progression, with players earning experience points, leveling up, and collecting trophies for achievements.
Casino Heroes
Players embark on fantasy adventures, progressing through islands, completing tasks, and battling bosses for rewards.
Why Gamification Works in Casinos?
Gamification is a way to tap into the fundamental nature of human motivation and create a system that keeps people hooked.
Gaming platforms can offer tangible goals and visible status which players can chase. It’s a way to create achievements, creating progress reports, and recognition status to motivate people toward a goal.
It’s also helping create a sense of advancement, growth, and community in the mind of the players. As a result, gaming platforms are able to motivate players to keep playing and keep the community growing.
